
How it came to be, and the purpose behind it all.
How it Began
When we asked our founder how the Awesomeness Campaign came to be, he told us this story:
"It all started because my best friend has the best ideas, and I like to take them and run with them. One year my friend gave me a stack of cards that were plain and simple that said "You Are Awesome." The intent was to hand them out as I felt compelled to, and that I did.
After experiencing what it felt like to hand these out, and to see the genuine reactions of those that received them, I decided to take this one step further and the Awesomeness Campaign was born! So here I am, an individual just wanting to share awesomeness, positivity, and recognition in the world."
A Message From the Founder
In today's world there is so much attention given to hate, politics, war, and tragedy. The purpose of the Awesomeness Campaign is not to devalue these realities. In fact, it is the opposite. We are choosing to open and empower a channel of love, recognition, and citizenship. Of care-taking, humanity, and genuine connection.
We are ambassadors for leaning into the pain, but also leaning into the joy. There is plenty of suffering around us, and we each need to do our part not to become numb to that. So we hope by choosing the positive side, and by spreading awesomeness, we can be catalysts to spread joy. By spreading joy individuals will be empowered to stay curious, and not become numb to the reality around us.
